I wrote this a while ago – focussing on drinks brands who were entering the market, but it really applies to any ‘brands’.
Straight-forward.
Uncomplicated.
To the point.
Have you met someone for the first time and, after the usual pleasantries, either struggled to explain coherently what you or your business do, or you over simplified it so much that you even sounded disappointed? Don’t be ashamed. It happens a lot.
Quite simply, I help individuals and organisations to understand, simplify and communicate not just what they do – but why they do it. This helps them to create a clearer and more distinct proposition for their customers and creates a more effective market presence.
This can vary – from defining an organisations true values and purpose to helping an individual cut through all their thoughts and ideas to focus on that one thing which they can be known for.
In-between this, I often help articulate products and services – explaining them in a way which is understood, makes sense and adds benefit. As one client explained; I take his jumbled up spaghetti-like thoughts and manage to put not only order and clarity to them, but also propositions and purpose.
How do I do this? By working with you, not just for you.
Coaching.
Explaining through visuals.
Content creation.
Drinks branding.
Digital engagement.
Print & digital comms.
What people say about me.
Henry Willard, Freelance Audio Engineer
Andrew is an exceptionally diligent individual who listens, cares, and helps in a way that is so refreshing and reassuring. He immediately took a caring, genuine interest in me and my business and offers balanced advice, suggestions and recommendations whilst working with me to set goals at a realistic pace. www.henrywillard.com
Richard Dobson, Managing Director, RDS Safety Management
Andrew has provided the perfect foundations for me to build my business on. Starting with a brand identity which underpins all other aspects of my communications and marketing - he understood the brief, and then some.
Andy Gibb - Safeguarding Trainer & Entrepreneur
Andrew has this amazing ability to create order from the chaos of my brain. He is always able to interpret my thoughts and ideas and apply logic and rationale, which then shapes it into a compelling business proposition.
Katie Pinder, Retail Manager, Old Smithy Whisky
Andrew really understands the drinks market and has a particular passion for whisky. His work with Old Smithy has shown how much he immerses himself into the needs of both the retailer and the customer and the decision processes associated with each. Old Smithy has been a great success for us - with clear in-store presence, content pitched at the right level and visual appeal which gives larger brands a run for their money.
Greame Charters, Managing Director, Centre Stage Leasing
Working with Andrew has been a pleasure. He helped me at a time where I was trying to achieve a lot in a small window of time - setting up my own business. He quickly demonstrated his understanding of the challenges within the retail sector, and built a website which clearly reflected my business and the services I operated within.
Katie Miller - Inclusive Design Strategist
Andrew not only provided a level head and years of experience, but he showed genuine interest in what I did. He was never prescriptive in terms of what I should do – instead he led me to conclusions and breakthroughs by helping me to better understand what I wanted.
Julian Kaye, Managing Director, Wright Wine Company
'Starky' has been a trusted partner for many years. It's hard to put into words the value he's added to our organisation - from dragging us into a more modern world to meet out customer demands online, or positioning us well in front of prestigious Michelin-Starred chefs and restaurants - he's been very instrumental for which we are extremely grateful.
Monica Puertolas, Project Lead The Enviro Project, ES
The feedback I received from our sessions with Andrew was fantastic. He's clearly passionate about creating communications which customers can understand. Also, he challenged our thinking - helping us arrive at solutions rather than dictating what we should do. I really enjoyed this approach.
Paul Somerville, Co-founder & COO Squaremoons Publishing
Andrew helped us when we needed him the most - telling a clearer story to our local and global customers. I'd highly recommend him.
Barrie Kaye, Owner - KBooks, Antiquarian Book Specialists
Andrew has that rare ability to translate and transform our philosophy and aims.
Sarah Hudson, Owner & Director, Acaster Marine
He evolved our online presence to be much more customer-centric. He seemed to know what was on my mind - and deliver on that.
Daniel Lee-Bursnall, Co-founder & COO Incremental Solutions Ltd
Over the years we worked with him, Andrew was an instrumental addition in helping us evolve and grow our brand, and articulate our technical solutions to clients.
What I have to say.
Lochindaal 16yo Islay Single Malt
What started with a passion for whisky and the isle of Islay let to lots of tasting and some photography too...
Testimonial; Henry Willard
I worked with Henry at a stage when he came from a recording studio position to starting his own business and was wearing many different hats at once...