Straight-forward.
Uncomplicated.
To the point.

Have you met someone for the first time and, after the usual pleasantries, either struggled to explain coherently what you or your business do, or you over simplified it so much that you even sounded disappointed? Don’t be ashamed. It happens a lot.

Quite simply, I help individuals and organisations to understand, simplify and communicate not just what they do – but why they do it. This helps them to create a clearer and more distinct proposition for their customers and creates a more effective market presence. 

This can vary – from defining an organisations true values and purpose to helping an individual cut through all their thoughts and ideas to focus on that one thing which they can be known for.

In-between this, I often help articulate products and services – explaining them in a way which is understood, makes sense and adds benefit. As one client explained; I take his jumbled up spaghetti-like thoughts and manage to put not only order and clarity to them, but also propositions and purpose.

How do I do this? By working with you, not just for you.