My three-month consultation helps you transform your marketing effectiveness and grow your business.
My three-month consultation helps you transform your marketing effectiveness and grow your business.
Your marketing department isn’t there to make things ‘look good’. With a marketing consultant you can take a considered, strategic approach to what you do and why you do it.
In my 25+ years’ marketing experience I’ve worked for a growing telecoms PLC, creative studios, small design agencies, in-house teams, retailers, wholesalers, start-ups and established organisations across the UK and EMEA and witnessed many common issues – and sucessess too.
“I’ve got a website and some collateral. Isn’t that marketing?”
Well…no. These are output channels and reminds me of a famous quote;
“Putting tactics before strategy is the noise before defeat.”
What’s more important than websites it to firstly figure out why you exist, what you are saying and who you are saying it to.
It’s a common trap for businesses to build a website then consider marketing’s role is to keep it updated and online – and perhaps provide some flyers for an event or two.
That same businesses may then wonder why their marketing isn’t as effective as they want it to be.
“We’ve got a marketing exec, but what should they do?”
Another common mistake I see is businesses expecting a junior exec with perhaps 18-months experience to meaningfully run a marketing department.
“Experience without theory is blind, but theory without experience is mere intellectual play.”
With the greatest of respect to all the execs and apprentices, an effective marketing plan starts with a good strategy with support and representation at a senior level.
And who exactly is supporting, training and mentoring your exec or apprentice?Â
As a marketing consultant I work with you and your team – understanding your strategy, aligning marketing with sales and creating plans which will create a truly effective marketing department.Â
Let’s do some great things together.
Tap into over 25 years of marketing experience which includes many years coaching and mentoring.
I work with organisations of varying sizes – helping them to uncover the unique values their business already has, align it to a sales strategy and communicate so their prospects take genuine interest. I take away the nonsense, remove the smoke and mirrors and focus on the right solutions for the right reasons.
Marketing Consultant
MARKETING CONSULTANT
‘Deliver’
I will happily work with clients for set projects or stand-alone briefs. Sometimes it’s due to specialism, and other times it’s due to internal pressures.
- Brief to delivery project management.
- Act as part of your team, or as a consultant.
- Extra team member when required.
- Cross-discipline and industry experience.
- Remote and/or in-person.
- Project-by-project basis.
FRACTIONAL CMO
‘Transform’
My preferred way or working as it allows me to better understand what your aims and objectives are. To help transform what you do, I need to embed myself into your business and your products.
- Dedicate focus and understanding or your business.
- Help to define a strategy and purpose before considering output/delivery options.
- Focus is on marketing effectiveness.
- Re-evaluating your business and what it means to your clients.
- 3-month minimum commitment.
COACHING
‘Strategy’
An in-person strategic session with you / your marketing team to look at the year ahead.
I add the extra voice with challenging questions and a different perspective to enable your team to create a more clearly defined, robust and relevant plan for your business.
- Identify strengths and weaknesses of core areas.
- Deep-dive into core proposition.
- Identify required tools and assets.
- Discuss desired outcomes.
- Review and redefining.
- x2 half-day sessions.
WHAT SOME OF MY MARKETING CLIENTS HAVE SAID
He helped me at a time where I was trying to achieve a lot in a small window of time - setting up my own business.
He quickly demonstrated his understanding of the challenges within the retail sector, and built a website which clearly reflected my business and the services I operated within.
Managing Director
CentreStage Leasing
He's been instrumental in the evolution of our brand and positioning and has noticeably raised our profile in the global rail technology market.
It's a pleasure to work with Andrew - and he fits seamlessly into our team.
Founding Partner and CEO
Incremental Ltd
He is always able to interpret my thoughts and ideas and apply logic and rationale, which then shapes it into a compelling business proposition.
He is always able to interpret my thoughts and ideas and apply logic and rationale,
which then shapes it into a compelling business proposition.
Safeguarding Trainer
& Entrepreneur
Old Smithy has been a great success for us - with clear in-store presence, content pitched at the right level and visual appeal which gives larger brands a run for their money.
Retail Manager
Old Smithy Whisky
me to build my business on.
me to build my business on.
Starting with a brand identity which underpins all other aspects of
my communications and marketing -
he understood the brief, and then some.
Managing Director
RDS Safety Management Ltd
me to build my business on.
It's hard to put into words the value he's added to our organisation -
from dragging us into a more modern world to meet out customer demands online, or positioning us well in front of prestigious Michelin-Starred chefs and restaurants - he's been very instrumental for which we are extremely grateful.
Managing Director & Keeper of the Quaich
Wright Wine & Whisky Company
