Andrew Stark Marketing Consultant and Coach

Learn to let go. (aka; “Shikita ga nai”)

I’m sure a lot of people now know the term “Ikigai” – life purpose.It’s often used in coaching and personal development with regards to defining your personal meaning of life – taking into account your talents, passions and profession. Get this right, and your job isn’t really a job. This is something I totally get …

Andrew Stark Marketing Consultant and Coach

Lead with purpose.

There’s lots already said about finding your niche and authenticity in marketing, and it’s something I really get behind. But is that enough? I find that taking a confident position in your market – and leading it with a true sense of purpose cannot be overlooked. There are of course boundaries to this – tearing …

Marketing effectiveness starts with clarity.

If some initial client/supplier calls are like this for you, do you run away or relish the challenge? Personally, I love it. Just because someone struggles to articulate their idea doesn’t make it a bad idea. I’ve found that when I play the role of interpreter and then architect, the relationship with the client is …