Personal branding. What’s your thoughts?
I’ve always avoided such things to be honest – “I’m no instagram influencer or model” I thought. But it makes perfect sense. Of course it does. I *could* tell people …
What we can learn from a French wine term.
In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around …
Your sustainability message needs more thought than you may think.
When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do – such as the use of recycled material compared …
How your employees can make or break your brand
It’s staggering to think that a single person’s attitude can make or break your feelings towards a brand, but it’s so true. This summer, I spent a lot of time …
Tactics without strategy…
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu. …
What’s your story?
What’s your story? When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.These …