Personal branding. What’s your thoughts?
I’ve always avoided such things to be honest – “I’m no instagram influencer or model” I thought. But it makes perfect sense. Of course it does. I *could* tell people …
I’ve always avoided such things to be honest – “I’m no instagram influencer or model” I thought. But it makes perfect sense. Of course it does. I *could* tell people …
In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around …
When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do – such as the use of recycled material compared …
It’s staggering to think that a single person’s attitude can make or break your feelings towards a brand, but it’s so true. This summer, I spent a lot of time …
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu. …
What’s your story? When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.These …