Why You Should Stop Marketing, Now!
Small businesses, growing businesses, start-ups and entrepreneurs. Stop. NOW.It may seem a bit negative (from a marketer) and possibly controversial to some, but hear me out; You could well be …
What we can learn from a French wine term.
In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around …
Brand vs Carbon vs Inclusive Website Design
When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of …
Is your website damaging the planet?
There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. …
Brewdog: Lessons Learned.
Many things are filling the headlines of late – from Covid to Brexit and Euro 2020 to Summer 2021. Brewdog can be added to the list.When former employees called out …
Don’t boil the ocean.
I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’ – social media engagement is down, …
Vegan Wine: Time to shine.
Now that many drinks companies (whisky, gin, beer) are more actively pursuing a more responsible approach to production, someone recently asked me about the wine industry, and “when they will …
Distillers setting a path towards greater sustainability.
Ever since co-authoring an environmental manifesto (the ‘GreenPrint’) many years ago, I’ve been fascinated with sustainability and the environment. Have I been a glowing example of good practice? Well, that’s a different …
Why are so many businesses making Covid trading harder than it should be?
I’m a big fan of technology being an enabler to life’s experiences. It shouldn’t replace it – quite yet. It can fast-track processes, and record things like never before. But …