Earlier today I had a regular call with a small group of trusted and respected people who help, support and encourage each other. In this week’s session, I was talking about how I’ve come to recognise (within myself) the need for a creative outlet; to create something from nothing, the desire to discover something new …
A while ago, I did a bid loss review for on behalf of an organisation I no longer work with. I was brought in as an external person as I wasn’t involved in the process (or given a bonus depending on it’s success or not) and so was a neutral party to be able to …
It’s been a while since I’ve done whisky tasting, but last night was a welcome return. Arranged by my client, The Wright Wine Company Limited and presented by Isle of Arran Distillers Ltd‘s Mariella Ramano, it was a fantastic evening.But as this isn’t Facebook, I’m putting my marketing head on with the following… Why was it so good? …
There’s lots of talk of ‘finding your niche’ in my work, and it’s something that many people struggle with. Parts of your brain tell you to appeal to more people in more ways – and therefore sell more. (“A supermarket”) However, to charge true value and present yourself as an expert – you can’t be …
Read more “What happens when you try to please too many people?”
Wine – it’s made from fermented grape juice, so it’s vegan, right? Unfortunately, it’s not quite so simple. Many winemakers use animal products in the “fining” process and have done for decades. All young wines are hazy and contain tiny molecules such as proteins, tartrates, tannins and phenolics. These are all natural, and in no …
Small businesses, growing businesses, start-ups and entrepreneurs. Stop. NOW.It may seem a bit negative (from a marketer) and possibly controversial to some, but hear me out; You could well be wasting your time and money chasing customers who either don’t exist or aren’t interested. There, I’ve said it. But why so negative? I’m not intentionally …
In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around the world too. But what does it mean? According to WSET — Wine & Spirit Education Trust, terroir refers to “the natural environment where the …
When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of your brand ethos? Did you even appreciate your website has a carbon footprint?And do you consider how accessible the website is to your audience – …
There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. This is of course fantastic news – consumers are starting to demand more positive action, and businesses are starting to listen. But at what point …
Many things are filling the headlines of late – from Covid to Brexit and Euro 2020 to Summer 2021. Brewdog can be added to the list.When former employees called out the founders for a ‘toxic workplace’, ears pricked up. The fact they did it very publicly made ears prick up even more. Added to this, …