Wine – it’s made from fermented grape juice, so it’s vegan, right? Unfortunately, it’s not quite so simple. Many winemakers use animal products in the “fining” process and have done for decades. All young wines are hazy and contain tiny molecules such as proteins, tartrates, tannins and phenolics. These are all natural, and in no …
Aurora Spirit is the world’s northernmost Whisky distillery – situated deep within the Arctic Circle in northern Norway. Tor Petter W. Christensen is Founder and CEO and explains how he left a successful business career, to a successful and pioneering distillery owner. Part 1: You and your distillery / whisky / brand Andrew Stark: Hi …
Read more “The Discovery Sessions #2 – Aurora Spirits, Norway”
Weidong Wei is the founder of Dong-Ye, a whisky distillery in China’s Hunan province who will produce one of China’s first single malt whiskies. I had the pleasure of catching up with Weidong to hear more about his plans and inspiration. Part 1: You and your distillery / whisky / brand Andrew Stark: What inspired you …
Read more “The Discovery Sessions #1 – Dong Ye Distillery, China”
Ever since co-authoring an environmental manifesto (the ‘GreenPrint’) many years ago, I’ve been fascinated with sustainability and the environment. Have I been a glowing example of good practice? Well, that’s a different story, but as another marketing initiative from my print and agency days remind me; to do “One Green Thing” is a step in the right direction. However, …
Read more “Distillers setting a path towards greater sustainability.”