The ‘low’ and ‘no’ alcoholic drinks sector is growing – (as is the ‘functional’ sector) – with many in the business stating that on-trade sales are key to connective consumers with the brands. I’m curious – have any of you sampled low or non alcoholic alternatives to your favourite tipple instead of opting for a …
Read more “No and Low alcoholic drinks. What’s your opinion?”
Many people I know are afraid of change, but the thing is – it’s inevitable.Yes, ‘steady away’ might be a comfort zone for you, but new ideas and innovation comes from change. I’ve been particularly interested in the growth of wine in cans for a while. It’s not particularly new at all, but I’m fascinated …
Earlier today I had a regular call with a small group of trusted and respected people who help, support and encourage each other. In this week’s session, I was talking about how I’ve come to recognise (within myself) the need for a creative outlet; to create something from nothing, the desire to discover something new …
A while ago, I did a bid loss review for on behalf of an organisation I no longer work with. I was brought in as an external person as I wasn’t involved in the process (or given a bonus depending on it’s success or not) and so was a neutral party to be able to …
I’m sure a lot of people now know the term “Ikigai” – life purpose.It’s often used in coaching and personal development with regards to defining your personal meaning of life – taking into account your talents, passions and profession. Get this right, and your job isn’t really a job. This is something I totally get …
There’s lots already said about finding your niche and authenticity in marketing, and it’s something I really get behind. But is that enough? I find that taking a confident position in your market – and leading it with a true sense of purpose cannot be overlooked. There are of course boundaries to this – tearing …
It’s been a while since I’ve done whisky tasting, but last night was a welcome return. Arranged by my client, The Wright Wine Company Limited and presented by Isle of Arran Distillers Ltd‘s Mariella Ramano, it was a fantastic evening.But as this isn’t Facebook, I’m putting my marketing head on with the following… Why was it so good? …
There’s lots of talk of ‘finding your niche’ in my work, and it’s something that many people struggle with. Parts of your brain tell you to appeal to more people in more ways – and therefore sell more. (“A supermarket”) However, to charge true value and present yourself as an expert – you can’t be …
Read more “What happens when you try to please too many people?”
Wine – it’s made from fermented grape juice, so it’s vegan, right? Unfortunately, it’s not quite so simple. Many winemakers use animal products in the “fining” process and have done for decades. All young wines are hazy and contain tiny molecules such as proteins, tartrates, tannins and phenolics. These are all natural, and in no …
Aurora Spirit is the world’s northernmost Whisky distillery – situated deep within the Arctic Circle in northern Norway. Tor Petter W. Christensen is Founder and CEO and explains how he left a successful business career, to a successful and pioneering distillery owner. Part 1: You and your distillery / whisky / brand Andrew Stark: Hi …
Read more “The Discovery Sessions #2 – Aurora Spirits, Norway”