Tactics without strategy…
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu. …
Brand vs Carbon vs Inclusive Website Design
When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of …
Is your website damaging the planet?
There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. …
Brewdog: Lessons Learned.
Many things are filling the headlines of late – from Covid to Brexit and Euro 2020 to Summer 2021. Brewdog can be added to the list.When former employees called out …
Don’t boil the ocean.
I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’ – social media engagement is down, …
Marketing effectiveness starts with clarity.
If some initial client/supplier calls are like this for you, do you run away or relish the challenge? Personally, I love it. Just because someone struggles to articulate their idea …
What’s your story?
What’s your story? When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.These …
Sustainability: Your first 3 steps.
If you think it’s about changing your light bulbs, or your entire supply chain – then you may not be looking closely enough. Sure, changing a supply chain is a …
Vegan Wine: Time to shine.
Now that many drinks companies (whisky, gin, beer) are more actively pursuing a more responsible approach to production, someone recently asked me about the wine industry, and “when they will …
Distillers setting a path towards greater sustainability.
Ever since co-authoring an environmental manifesto (the ‘GreenPrint’) many years ago, I’ve been fascinated with sustainability and the environment. Have I been a glowing example of good practice? Well, that’s a different …