The Discovery Sessions #2 – Aurora Spirits, Norway
Aurora Spirit is the world’s northernmost Whisky distillery – situated deep within the Arctic Circle in northern Norway. Tor Petter W. Christensen is Founder and CEO and explains how he …
Why You Should Stop Marketing, Now!
Small businesses, growing businesses, start-ups and entrepreneurs. Stop. NOW.It may seem a bit negative (from a marketer) and possibly controversial to some, but hear me out; You could well be …
Personal branding. What’s your thoughts?
I’ve always avoided such things to be honest – “I’m no instagram influencer or model” I thought. But it makes perfect sense. Of course it does. I *could* tell people …
The Discovery Sessions #1 – Dong Ye Distillery, China
Weidong Wei is the founder of Dong-Ye, a whisky distillery in China’s Hunan province who will produce one of China’s first single malt whiskies. I had the pleasure of catching up …
What we can learn from a French wine term.
In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around …
Your sustainability message needs more thought than you may think.
When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do – such as the use of recycled material compared …
How your employees can make or break your brand
It’s staggering to think that a single person’s attitude can make or break your feelings towards a brand, but it’s so true. This summer, I spent a lot of time …
Tactics without strategy…
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu. …
Brand vs Carbon vs Inclusive Website Design
When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of …
Is your website damaging the planet?
There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. …