The Discovery Sessions #2 – Aurora Spirits, Norway
Aurora Spirit is the world’s northernmost Whisky distillery – situated deep within the Arctic Circle in northern Norway. Tor Petter W. Christensen is Founder and CEO and explains how he …
Aurora Spirit is the world’s northernmost Whisky distillery – situated deep within the Arctic Circle in northern Norway. Tor Petter W. Christensen is Founder and CEO and explains how he …
Small businesses, growing businesses, start-ups and entrepreneurs. Stop. NOW.It may seem a bit negative (from a marketer) and possibly controversial to some, but hear me out; You could well be …
I’ve always avoided such things to be honest – “I’m no instagram influencer or model” I thought. But it makes perfect sense. Of course it does. I *could* tell people …
Weidong Wei is the founder of Dong-Ye, a whisky distillery in China’s Hunan province who will produce one of China’s first single malt whiskies. I had the pleasure of catching up …
In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around …
When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do – such as the use of recycled material compared …
It’s staggering to think that a single person’s attitude can make or break your feelings towards a brand, but it’s so true. This summer, I spent a lot of time …
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu. …
When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of …
There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. …