Your sustainability message needs more thought than you may think.
When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do – such as the use of recycled material compared …
How your employees can make or break your brand
It’s staggering to think that a single person’s attitude can make or break your feelings towards a brand, but it’s so true. This summer, I spent a lot of time …
Tactics without strategy…
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu. …
Brand vs Carbon vs Inclusive Website Design
When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of …
Is your website damaging the planet?
There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. …
Brewdog: Lessons Learned.
Many things are filling the headlines of late – from Covid to Brexit and Euro 2020 to Summer 2021. Brewdog can be added to the list.When former employees called out …
Don’t boil the ocean.
I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’ – social media engagement is down, …
Marketing effectiveness starts with clarity.
If some initial client/supplier calls are like this for you, do you run away or relish the challenge? Personally, I love it. Just because someone struggles to articulate their idea …
What’s your story?
What’s your story? When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.These …
Sustainability: Your first 3 steps.
If you think it’s about changing your light bulbs, or your entire supply chain – then you may not be looking closely enough. Sure, changing a supply chain is a …