What we can learn from a French wine term.

In wine-making the French term “terroir” is often used. Terroir is the basis of the French wine Appellation d’origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France, and around the world too.  But what does it mean? According to WSET — Wine & Spirit Education Trust, terroir refers to “the natural environment where the …

Your sustainability message needs more thought than you may think.

When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do – such as the use of recycled material compared to their previous iteration of the same product for example. This may be a great start, but it leaves so many stones unturned. Changing to …

How your employees can make or break your brand

It’s staggering to think that a single person’s attitude can make or break your feelings towards a brand, but it’s so true. This summer, I spent a lot of time indulging in a passion of mine – visiting whisky distilleries. Although there’s many things which can influence my preference here – from taste, to branding, …

Brand vs Carbon vs Inclusive Website Design

When you’re building a website you may start by thinking about engagement, your brand, messaging, links and content. But what about the website’s carbon footprint? Is environmental sustainability part of your brand ethos? Did you even appreciate your website has a carbon footprint?And do you consider how accessible the website is to your audience – …

Andrew Stark Marketing York

Is your website damaging the planet?

There’s lots of recent efforts being made to reduce a company’s impact on the planet – and rightly so. From carbon neutral drinks, net-zero companies, carbon offsetting and waste reduction. This is of course fantastic news – consumers are starting to demand more positive action, and businesses are starting to listen. But at what point …

Don't Boil The Ocean Andrew Stark Marketing York

Don’t boil the ocean.

I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’ – social media engagement is down, the website is barely registering any traffic, the visual identity was a mixed bag and sales figures resemble a rollercoaster. The thing is, what they do …

Marketing effectiveness starts with clarity.

If some initial client/supplier calls are like this for you, do you run away or relish the challenge? Personally, I love it. Just because someone struggles to articulate their idea doesn’t make it a bad idea. I’ve found that when I play the role of interpreter and then architect, the relationship with the client is …

Andrew Stark Marketing York

What’s your story?

What’s your story? When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.These people knew brewing inside and out. So what was their interest?Apart from how the newly brewed pint tasted at the end of the visit, the …