I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’ – social media engagement is down, the website is barely registering any traffic, the visual identity was a mixed bag and sales figures resemble a rollercoaster. The thing is, what they do …
If some initial client/supplier calls are like this for you, do you run away or relish the challenge? Personally, I love it. Just because someone struggles to articulate their idea doesn’t make it a bad idea. I’ve found that when I play the role of interpreter and then architect, the relationship with the client is …
What’s your story? When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.These people knew brewing inside and out. So what was their interest?Apart from how the newly brewed pint tasted at the end of the visit, the …
If you think it’s about changing your light bulbs, or your entire supply chain – then you may not be looking closely enough. Sure, changing a supply chain is a huge undertaking (depending on your product/services and supply chain size) however often the first hurdles are faced closer to home – and that’s the business …
Ever since co-authoring an environmental manifesto (the ‘GreenPrint’) many years ago, I’ve been fascinated with sustainability and the environment. Have I been a glowing example of good practice? Well, that’s a different story, but as another marketing initiative from my print and agency days remind me; to do “One Green Thing” is a step in the right direction. However, …
Read more “Distillers setting a path towards greater sustainability.”
I’m a big fan of technology being an enabler to life’s experiences. It shouldn’t replace it – quite yet. It can fast-track processes, and record things like never before. But it still needs creating and managing. When Covid-19 took hold and knocked 2020 sideways, technology came into most people’s lives like never before. Sometimes good, …
Read more “Why are so many businesses making Covid trading harder than it should be?”