What’s your story?
When my eldest brother (left) and his wife owned a brewery, they’d often show people around – tour parties who would take in three breweries a day.
These people knew brewing inside and out. So what was their interest?
Apart from how the newly brewed pint tasted at the end of the visit, the vast majority wanted to know about them; How did you get into brewing? What was your first brew like? Why did you change career? Why did you start your brewery here? What do you think about xyz? Only a few asked about how many litres his mash-tun held and other technical questions.
So although you may not think it, there’s a huge amount of value in your story. People are interested and people buy from people.
No matter what my brother’s beer was like (it was really good!), how different was it from the next brewery? There’s only so many ingredients. However, his story, his journey and his decisions and experiences is what makes him unique.